Friday, January 26, 2007

Website News

I created a website today! www.rebornmaternity.com

It's lame but it was $2.00 and it reserves the domain name. How fun is that? I wish Google had a small business platform like Yahoo! does. I'm sure it's a matter of time and when it happens, it'll be so great. Does anyone know if Google has a 'create your own webpage' program? For now, I'm going forward with this Yahoo! thing. We'll see!

It scared me to do this, by the way...felt good.

Wednesday, January 10, 2007

Rich Dad, Poor Dad

I got Kevin Rich Dad, Poor Dad Before You Quit Your Job... for Christmas and so far...I've really enjoyed it! Really good stuff. I've only read a couple of chapters so far and already a few things have me thinking. Kiyosaki talks about how America raises worker bees (my word). Parents, teachers, society teaches us to go to school so we can get a good job. Not many are emphasizing or cultivating peoples interest or desire to own their own company. I wonder what would happen if parents, teachers, society started encouraging young people to be their own bosses. I'm not even talking about 'go to school so you can be your own boss'. I'm talking about 'whatever you do, do what you're passionate about and find a way to work for yourself!'. What would happen then?

I took my first entrepreneural course in college and absolutely loved it. What if there were entrepreneur courses offered as electives in high school? Are there Entrepreneural Club's in high school today? Or even at other youth organizations? After-school programs? Churches? Any influential arena. I think it would be pretty exciting. Maybe this stuff happens today but it sure didn't when I was a teenager. I was terrible in school and always knew that I'd never have a high-paying job. But if there had been a class that showed me the possibilities out there to work for MYSELF and be fulfilled...that would have excited me. Hey, it might serve the struggling students best! Make it a lower-level course/elective like remdial math for the 'dumbies'. Show students who don't have a lot of scholastic confidence (1) what others have done [even those didn't finish college] and (2) that they can be successful [whatever that means to them] too and let's just see what happens. I love it. I think it's brilliant if I do say so myself...

Wednesday, December 20, 2006

WEV Orientation

I went to the WEV Orientation last night and it was so great! I was in a room full of women who are wanting to or have already started their own businesses. SO RAD! I got there a little late so I missed some of the women's business ideas but the ones I heard were very interesting. There was a photographer, a soap maker, a woman who wants to open a My Gym-like establishment, another wants to wants to have her own salon, and a native Spanish-speaker who wants to start a computer consultant company. Right!?! So cool.

The class starts in Feb, lasts for 16 weeks and the membership rates go up at the end of January significantly so I will need to make a decision quickly. I don't want to wait till September to take this class. However, because we (and by we, I mean Kevin) make so much money the cost of the class is $1K. That might be much in the big scheme of things but it's certainly more than we can afford at the moment.

I'm going to get started on the scholarship application and pray. I really want to go through this program. So exciting!

Thursday, December 14, 2006

Long Time No Blog

Yes, it's been a while but ReBorn is still on my mind every single day. I was in Memphis for Mikey's wedding and then in Texas for three weeks (so great) and then preparing for Christmas and I guess these are my excuses.

While in Memphis I stopped by a darling little maternity store that really got me excited. The store is called Haute Mama Maternity (v. cute name). Somehow they do not have a website but they do have an email list and are really great about sending updates. I've received emails about new lines, pregnancy and health tips, and a cute email about a cooking class for kids...which I guess was going on in the same shopping complex and invited moms to come shop while kids cooked. Anyway, I like the email updates. You have to sign up for them and when you do, you indicate your due date and you'll be removed from the list. I wish I had signed up twice - one w/a due date and one w/o. I wonder what they do on the due date?

Things I really liked about the store:
1. The decore - wooden hangers caught my attention immediately, the walls were hot pink
2. The vibe was very 'cool' - I can't tell you why because my memories have faded a bit but I know that when I think about the store I think 'cool place' and that is really what it's all about. Am I right?!?
3. Citizen jeans were front and center
4. The email list
5. The sales woman - so nice. so friendly. very encouraging to me about my business plan.

Also, Isabella Oliver (www.isabellaoliver.com) has an amazing new Fall line. If you haven't seen it and you're able to afford $90 t-shirts than you must check it out.

Tuesday, October 24, 2006

Case Study: SB Scrapbooks

Part of this blog will be dedicated to recording the stories of those who have 'been there, done that' before me. This entry is about the great Santa Barbara Scrapbooks store. I'm actually doing a little work there helping with inventory. And absolutely love it! It's so dreamy. Here is the story told to me by the owner, Barbara.

A few years ago, Babara was working at UCSB and loving her job and life. Her husband also works at UCSB. She had no desire to start her own business and had never scrapbooked a page in her life. One morning she woke up her son and told him to get ready for school. As she walked to the kitchen she felt a sensation that was like an egg had been cracked on her head {at this point in the story I thought she was going to tell me that her son had thrown an egg at her}. After that she said she felt as though syrup was running down her head and over her face but when she reached her hand up, there was nothing. Then she hears, in a deep, slow voice "You...will...open....a....scrapbook....store". Cold chills. She freaks out and runs into the bedroom where her husband is getting ready for work and tells him the story. Her husband looks at her and says, "Well, if you heard it that clearly I guess you gotta do it." This was exactly what she did not expect to hear. The next thing she knows, his mouth is moving but all she hears is The Voice saying "It...was...your...vision" {I really like this part. This was her vision and no one's input matters}. After work that same day she's driving home from work and passes her bank. The Voice tells her to go inside and ask about a loan. And she does.

Cut to the end, she leaves the bank with a quarter of a million dollar loan (thanks to a chunk of money she'd put on her home loan several years earlier). I don't know how long after it took her to open the doors of the store but I don't suspect it was long. I'll ask.

Moral: She heard it. She did it. She's successful at it. And she loves it.

Thursday, October 19, 2006

Advice on Location, Start-Up & Money Fears

Location: I spoke with a local realtor last night named Barbie. I barely know Barbie but admire her very much - in spite of her name (wink)! She was very encouraging about the concept and agreed with me that downtown area would be best place to start the store. The rent will be higher but the clientle and traffic will be better. And interested Goletians and Carpentarians will make the trek to downtown. She's going to look into some spaces and get back to me.

Start-Up: Barbie also suggested that I start online. I'd thought about this before but mostly figured it would be in conjunction w/the store. However, in speaking with her and later with Kevin I think that starting online first would be a good way to get some funds for the here and now and also be a way to get inventory. Where to store the inventory is another question? So, I should start buying product and selling on eBay or Craigslist.org or wherever. Maybe I'll even sell pieces from my precious maternity collection?

Money Fears: Kevin and I are very security focused people. We think people who quit their jobs w/o having a back-up job are a little nuts. We know this is a very faithless perspective and we're working on it. Trust, trust, trust and DO! At lunch with my darling friend Heather today and boldly told her about my idea. As a mother of 4 (thank you very much) she is well aware of the lack of affordable, nice maternity clothes in SB. She's also very wise and I really really respect her. She told me that if I'm whole-heartedly seeking the Lord and trusting Him completely to guide me through the details then the money stuff needs to not matter. Until God clearly tells me to STOP! then I have to keep moving forward. She said that she doesn't know of a single instance in the Bible where God has used money to stop people from doing His plan for them. And she reminded me to TRUST!

Good words. Need to stay focused, trust and DO!

Wednesday, October 18, 2006

Meeting my mentors

Today I went to the free counseling offered by SCORE. So far, I have found SCORE to be an excellent source of aide in creating my business plan. They have tons of great information available to Santa Barbara entrepreneurs.

My experience today was interesting. I met with Vic and David (think Statler and Waldorf from the Muppets). Two men in their 70's (if they're a day) who were absolutely darling. Wise men, for sure. Great business men, for sure. Qualified to give advice on starting a business in Santa Barbara, most likely. But they absolutely couldn't get on board with my concept. David was positive that there were not enough young women getting pregnant in Santa Barbara (he advised me to try LA or the valley where young pregnant women abound apparently). According to Cottage hospital's website there were over 2,000 pregnancies in SB proper last year. Vic felt like my having very little retail experience was a deal-ender. "Huge red flag" he said. I disagree. Obviously, I'll have a lot of learning to do but there are tons of women who've started a retail business with little-to-no experience.

Part of my goal with this blog is to track my pursuit of information. I plan to talk with as many business owners as possible. I plan to 'scout' other resale stores (there are no maternity resale stores in SB). I plan to attend classes, research the web, quiz friends and strangers, and hopefully get some sit-down time with current owners of similar stores in other areas. All of these encounters will be posted to this blog for a few reasons.

(1) To keep me accountable. Knowing that I need to keep up w/this blog will make me search for info. I desperately do not want to get distracted from this blog. I sincerely plan on making a business happen.
(2) To encourage other to-be resale store owners! In researching this industry I've found very little free information on how to get started. There are several books for purchase (online only). I absolutely love the idea that one day someone might get valuable insight from this little 'ole blog. Goose bumps.
(3) Posterity. One day...when I'm a wildly successful resale store owner (wink wink) I might enjoy reading about the days of yore (triple wink).

So stay tuned for more entries of mentorship, interviews, and general advice. I'm so pysched!

Top Idea: ReBorn

As I said on my home blog, I have plenty of ideas and up to now, I've just been sitting on them and my ever-increasing-in-size rear end. I'm ready to give one of my brilliant ideas (if I do say so myself) a try. At the moment, my favorite idea is ReBorn.

ReBorn is a maternity resale & consignment store located in Santa Barbara, California. I'm saying both for now but I don't really know how we'll run. Time will tell. For now, I'm creating a business plan, seeking advice from local organizations, and actually talking about it out loud. The last one is the hardest for me. Oh, the accountability....oh, the pressure....oh, the fear of negative feedback!!! And the best part is that for the most part, the feedback has been really encouraging.

This blog is dedicated to pursuing the idea of ReBorn. We are at the stage of conception....the rest, as they say, is history.